Design Thinking vs. Design Doing
“Design Thinking” is the new design industry buzz word to replace the often overused term “innovation”. I have been following IDEO CEO Tim Brown’s blog on the subject and agree with the majority of his observations. I am sure that we could solve many of the World’s major problems if we just applied more design thinking to them. While design thinking on the front end is hopefully the way of the future, I think some design doing on the back end is what is needed right now.
