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At least two-thirds of this year’s IDSA student IDEA awards went to Asian designers. This might have something to do with the ethnic mix of submissions to the IDEA student competition but I think it is also emblematic of an overall shift that is happening in the design industry today.

August 20th, 2009 | Tags: American, asia, asian, Auburn University, automotive, Award, big box, brand, branding, CE, Clorox, consumer, CPG, Design, designer, Honda, Hyundai, IDEA, IDSA, insight, Korea, LG, lifestyle, marketing, Newell Rubbermaid, P&G, Panasonic, private label, quality, retail, Samsung, silver, Slip Grips, Sony, Stanton Burns, student, taste, US, value | Category: Design | Leave a comment